PBR Protection

Representing Plant Breeders’ Rights in South Africa

We help businesses and breeders protect new plant varieties in Southern Africa.

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IP Safeguards

Protect your Intellectual Property and Profits

Plant variety registration is critical for adequate protection when new plant varieties are introduced. New varieties of plants cannot be protected by a patent, so they must be protected by a plant breeders’ right, which is a form of intellectual property (IP) right.

RegenZ are Specialists in Plant Breeders’ Rights

Since 1992, the RegenZ team has developed significant expertise in the representation of plant breeders’ rights, plant variety listings and innovative agricultural technology.

‍We tailor enduring and valuable partnerships with leading plant breeders from around the world to maximise the potential of their plant varieties in Southern Africa.

PBR Guide

Plant breeder’s rights comprehensive guide.

Since 1992, we have represented the interests of Netherlands-based potato breeding companies in Southern Africa. We are currently responsible for seed potato varieties owned by Stet Holland B.V. and Plantera B.V.

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Services

Our Services

By representing your plant breeders’ rights in South Africa, we help your new varieties reach new markets. With a network and relationships spanning the Southern African agricultural sector, we manage the entire process, from import to seed growing to commercial growing and marketing.

When it comes to growing, we have access to the intellectual property that informs the ideal growing conditions. Using Zylem’s product range and complementary products, we help farmers create optimal conditions for each specific variety.

Representation

We act in the best interests of our principals and ensure that their breeds are represented to the highest standards in Southern African markets.

Growing

We identify and work closely with the finest commercial growers in Southern Africa to uphold the highest standards of quality.

Commercialising

We actively provide market development and marketing expertise to ensure healthy demand for the new varieties we introduce on behalf of our principals to help them maximise their reach.

PBR Clients

Our Current PBR Clients

We represent the rights of Stet Holland and Plantera, potato breeders based in the Netherlands. Their scientists breed potato varieties that are robust and suited to specific climates and uses. We ensure that their plant breeders’ rights are upheld in South Africa and manage the import and quarantine process. We connect the imported seed potatoes to local seed potato growers as well as commercial potato farmers. For every seed we sell, these companies are paid a royalty for the use of their variety.